Social media marketing just as brilliant as the work you do.

I use the work, the expertise, and the experience that built your business to position you as the undeniable first-choice in your industry online.

Let’s work together?

I’m not here to simply dust and decorate your social media…we’re being deep brand loyalty that drives tangible results.

Hi, i’m sarah!

And I spend wayyy too much time online…so you don’t have to!
I’m the one you call when you’ve got a service that feels exactly like getting glasses that fit your eyes – and noticing the dew left on the trees after it rains for the first time, or that light has edges.

Ok, maybe that’s a little dramatic…but your work is the cat’s pyjamas – but not enough people know about it.

That’s where I come in!

Let’s dust ‘socials’ off the to-do list…

Services

This is where the magic happens! I help established business owners who know that if they want to continue breaking through revenue, visibility and leadership ceilings, they can’t continue to neglect their social media…

Let’s Collaborate!

Custom social media strategy, analytics and implementation so you can scale your business without having to wonder “what’s trending?” or “what works in 2026?”

This isn’t a post and ghost offer. Here I’l take your story, your expertise and your results to build a content engine. That is, high-quality content that attracts your dream clients, paired with warm (non-sleazy) outreach that nurtures warm leads into buyers that stick with you forever.

When you mention video editing to most founder-creators, they will audibly groan…3 hours in CapCut for a 30-second video? Not for the weak. Cut that hurdle out with editing customised to you, your style and your brand!

the proof and the pudding!

Recent Work

“Have you worked with…” SEO agencies, marketing agencies, videographers, personal branding experts, real estate agents, bodybuilders, tech founders, astrologers, AI-startup founders, florists, travel companies, puzzle experts, + many others — so yes, I probably have!

Brand + Web Design

Revel

A bold rebrand and calm, conversion-focused site for a premium wellness startup.

Product Design

Tactile

Designing an onboarding experience for a no-code tool that feels as effortless as drag-and-drop should.

Web Design + UX

Vive

A luxury skincare brand gets a sleek digital refresh that feels just as smooth as their product line.

UX & UI Design

Loop

Intuitive interface design for a social audio app made to connect creators in real time.

A creative co-founder.
“Working with Caleb felt like having a creative co-founder. He took the seed of our idea and turned it into something way beyond what we imagined.”
Elena R.
Co-founder at Loop
He just gets it.
“He just gets it. Clean design, thoughtful UX, smooth handoffs. If you want someone who actually listens and delivers — work with Caleb.”
Mark D.
Product Lead at Northworks
Devs keep asking for him.
“You know someone’s good when your devs keep asking if he’s available for other projects.”
Julian T.
Creative Director at Studio Arc

No fluff. No guesswork.

Process

Whether it’s a brand, a product, or a full website, here’s how we’ll get from idea to launch:

1. Discovery &
DeFine

We start with a deep dive into your goals, audience, and what sets you apart. This is where I ask a lot of questions — and probably send a few moodboards.

2. Structure &
Strategy

Before jumping into visuals, we map the foundation: site architecture, user flows, wireframes — all the stuff that makes the final product work.

3. Design &
Iterate

This is where the magic happens. I’ll explore visual directions, create interfaces, and refine based on your feedback — until everything feels just right.

4. Launch &
Support

We test, polish, and go live — and I’m here if you need post-launch tweaks, training, or a bit of design therapy.

1. Discovery & Define

We start with a deep dive into your goals, audience, and what sets you apart. This is where I ask a lot of questions — and probably send a few moodboards.

2. Structure & Strategy

Before jumping into visuals, we map the foundation: site architecture, user flows, wireframes — all the stuff that makes the final product work.

3. Design & Iterate

This is where the magic happens. I’ll explore visual directions, create interfaces, and refine based on your feedback — until everything feels just right.

4. Launch & Support

We test, polish, and go live — and I’m here if you need post-launch tweaks, training, or a bit of design therapy.

Want to see what this looks like in action?

Let’s Work Together.

Contact

Whether you’re ready to kick off a project, want to collaborate, or just want to say hey — I’d love to hear from you.

I typically respond within 48 hours (unless I’m deep in design mode or refilling my coffee). Let’s chat.